This lesson helps learners to identify the core value of their business project idea for themselves and others and reflect upon any predictable short-term personal, human and financial gains and losses and long-term rewards.

This lesson supports learners to explore any existing and/or potential networks to create, execute and promote their project, to identify the main activities and workflow of their project as well as any material, human resources and the actual time needed to start, run, manage and execute all their projects activities, services/products.

This lesson supports learners to identify those who can support as well as express constructive critics towards their business project, to get feedback from their potential customers and finally to reflect and select effective and tailor-made channels through which their potential audiences/customers,  stakeholders, sponsors may access their  project.